Rachel Thompson at badredheadmedia.com has some useful advice about marketing your work on her site: http://badredheadmedia.com/2013/12/22/works-doesnt-book-marketing/ In my eyes, it’s applicable to any genre.
“Google loves fresh content…” “Social media is social for cookie’s sake — why don’t people get this? I still don’t know….” “Whatever you do, don’t share a quote without attribution….”
Read on at that link and get some advice about what doesn’t work, too. Rachel (after enjoying her blog/site, I feel like we’re on a first name basis) has also begun an interesting #MondayBlogs hashtag on Twitter. If you use that social media, check it out.